CaféPod Coffee Packaging Rebrand
A packaging project to rebrand CaféPod's entire coffee pod range with a fresh and bold new direction.
We were approached by the inspiring and innovative brand CaféPod to refresh their packaging.
They produce pods for coffee machines and felt the category as a whole had a very similar look, making it tricky for individual brands to stand out from one another.
They wanted to have a distinctive and eye-catching look which reinforced their brand ethos of 'Good Strong Coffee'.
We used bold colours and introduced icons to give each blend a personality and something the consumer can relate back to each product.
To date we have rebranded their three main products, Nespresso, Origins and Dolce Gusto, designing 13 individual packs in the process.
