Be Cool Scooby-Doo!
Retail activation for one of the world's most famous dogs.
Despite still being one of the country's most watched cartoons, Scooby-Doo has recently struggled to make an impact in retail.
We were challenged to execute a variety of campaigns for the franchise at different periods of the year, theming each one appropriately in order to engage and entice the consumer. Three different retailers were chosen for the activation and the months of February, May, August and October were selected as the promotional months.
The timing of the campaigns has meant that Scooby-Doo will remain in the consumers mind throughout the year and will allow them to reconnect or make that initial lasting connection with the franchise.